30 Years of Rocking the Auction: DAA Northwest’s Rock & Roll Sale Welcomes Back a Legend 

Chart-topper Sammy Hagar returns to headline the 30th Annual Rock & Roll Sale at DAA Northwest 

Spokane, Washington — McConkey Auction Group’s flagship location, DAA Northwest, is turning up the volume this July as it celebrates a major milestone: the 30th Annual Rock & Roll Sale. The two-day wholesale auto auction and private concert event returns July 16th and 17th, bringing together industry leaders, national accounts, and dealers from across the country for a one-of-a-kind experience in Spokane, Washington. 

The headline act is none other than Sammy Hagar, the Rock & Roll Hall of Famer and chart-topping artist behind hits like “I Can’t Drive 55,”“Right Now,” and “Why Can’t This Be Love.” A dynamic frontman known for his solo career and tenure with Van Halen, Hagar is no stranger to the DAA stage. Back by popular demand, this marks his second performance at the Rock & Roll Sale. 

The 3,000-unit event kicks off Wednesday at 10 AM (PT) with a full auction lineup, followed by a private party and concert that evening for invited customers and guests. The action continues Thursday at 9 AM with consignment from DAA’s trusted dealer partners and institutional accounts. 

“This event is more than just an auction—it’s a celebration of relationships and a testament to our team’s commitment to creating memorable experiences,” said Collin McConkey, General Manager of DAA Northwest. “Bringing people together through music and business is what this sale has always been about, and we’re honored to welcome Sammy Hagar back to help us mark three incredible decades. I’m so proud of the DAA Northwest crew and everything they’ve done to make this event what it is today.” 

Since its start in 1996 with a headline performance by Jerry Lee Lewis, the Rock & Roll Sale has hosted an impressive roster of music legends, including The Doobie Brothers, Pat Benatar, Heart, Barenaked Ladies, Sugar Ray, and many more. What started as a creative way to blend business with entertainment has become one of the wholesale automotive industry’s most anticipated summer events.

For more information about the 30th Annual Rock & Roll Sale, contact: 

Matt Almond

VP of Marketing | McConkey Auction Group 
(509) 244-4500 
malmond@magauctions.com 
www.magauctions.com